Esteban Aranda
Esteban Aranda MartinezProduct Designer &
Innovation Strategist

Hi, I'm Esteban. I design products where people, technology and business meet.

A product design engineer turned innovation strategist — I blend engineering, human-centred design and commercial strategy to turn customer insight into products and experiences that actually launch.

See my projects ↓ LinkedIn ↗
Portrait of Esteban Aranda smiling, wearing a dark suit and white shirt against a warm beige wall
Based inMadrid, Spain
CurrentlyMSc CX & Innovation, IE
BackgroundProduct Design Engineering
StatusOpen to roles & projects
(About)01 / 07

About

Good products start with people. I bring an engineer's rigour, a designer's empathy and a commercial sense of what the market will actually value — so ideas don't just look right, they land.

01

Engineer's rigour

Mechatronics and product design engineering taught me how things are built — CAD, prototyping and manufacturing constraints.

02

Designer's empathy

User research, UX/UI and equity-centred design: from deaf-blind communication devices to shared-household apps.

03

Commercial sense

Negotiating with 100+ multinationals and reporting to boards taught me what customers pay for — and why.

(Story)

I started in Lima studying Mechatronics Engineering, then moved to London for Product Design Engineering at Brunel — designing assistive devices, toys with TOMY and tools with Sika.

Since then I've taken ideas from concept to launch in Belcorp's innovation team, redesigned digital tools for Peru's Ministry of Environment, and led commercial negotiations at Capital Center, a LEED Gold business complex.

Today I'm in Madrid completing a Master in Customer Experience & Innovation at IE Business School — connecting customer research, service design and strategy to build experiences that create value for people and companies alike.

(Projects)02 / 07

Projects

YumYap device on a kitchen counter with a smartphone docked showing a recipe

An AI-powered app & shared physical device that helps students generate, share and follow along personalised recipes.

Product DesignUX UIBranding
Orbita concept: travel assistant interface held in two hands

Independent design concept for Meta's potential future product ecosystem. Meta AI assists with travel alerts, translations, seat finding, route optimisation and payments.

UX UIConcept
Grid of smartphones displaying the SeCo home security app screens

A home security app for shared households — control devices, user preferences and notifications, with a notification system designed to avoid information overload.

UX UI
Yummy Buddies gliding toy collectible with green wings in flight

Designed in collaboration with TOMY, this collectible toy line fosters a connection to the natural world. Its gliding mechanism introduces children to a novel playstyle.

Product DesignBranding
Air Pump Sika Flex Gun with yellow palm-fitting handle next to a Sika cartridge

A tool for yacht workers that prevents RSI injuries: a palm-fitting handle and a pumping mechanism shift force to the arm, reducing wrist and finger strain.

Product DesignCAD & CAE
RIMAY communication device with large tactile buttons

A device that helps low-income deaf-blind people in rural Peru communicate through text messages entered in Morse code.

Product DesignAccessibility
Rendered 3D car model created in SolidWorks and KeyShot

Design, development and evaluation of a 3D car model using SolidWorks and KeyShot 11.

CAD & CAE
(Impact)03 / 07

Impact

01 · Capital Center
100+

Multinational clients

Relationships built in 2025, with a 12% acquisition rate.

02 · Capital Center
9,216m²

Office space leased

35% of total occupancy at a LEED Gold complex.

03 · Capital Center
70%

Above-market deals

Share of new tenants signed above market rental rates.

04 · Belcorp
20+

Products in the pipeline

Including 4 market-leading launches from concept.

(Experience)04 / 07

Experience

Real EstateClient Strategy

Commercial Real Estate Analyst, Capital Center

Jan 2025 – Sep 2026 · Lima

Premium 50,000+ m² corporate complex in Lima's financial district, LEED Gold certified.

  1. Built relationships with 100+ multinational companies, achieving a 12% client acquisition rate and leading negotiations with international tenants.
  2. Led leasing and tenant acquisition, securing 9,216 m² of office space — 35% of total occupancy.
  3. Captured 70% of new tenants above market rates, coordinating legal, operations and projects teams and delivering board-level KPI reporting.
ClientsLiberty MutualAB InBevLenovoScaniaMMGEmbassy of Austria
Public SectorDigital Products

System Development Assistant, Ministry of Environment of Peru

Aug 2024 – Jan 2025 · Lima

General Office of Information Technology (OGTI) — the team behind MINAM's digital services.

  1. Analysed 7 internal digital systems and documentation workflows, redesigning tools to improve usability and information accessibility.
  2. Built visual dashboards for leadership, cutting reporting time by 12% and supporting data-driven decisions.
  3. Structured and versioned 130+ technical documents in line with MINAM's software lifecycle standards.
Beauty & CosmeticsInnovation

Innovation Intern, Belcorp

Jan 2021 – Jun 2021 · Lima

Leading Latin American beauty company in 15+ countries — L'Bel, Ésika, Cyzone.

  1. Developed 4 market-leading products from concept to launch and implemented 20+ across the innovation pipeline.
  2. Worked in an Agile structure with chemists, production, marketing and supply-chain specialists.
  3. Presented market research, trend analysis and competitor benchmarking to senior leadership 6 times.
ProductsBotanologyNectarine Royale · Spa CollectionDelice
(Education)05 / 07

Education

2026 – Present

Master in Customer Experience & Innovation

IE Business School · Madrid

Customer research, business strategy and service design to build experiences that create value for customer and company.

2021 – 2024

BSc Product Design Engineering

Brunel University London

Second Class (Upper Division) Honours.

2022

Offsite Cohort 02

Online Design Programme

A real-world view of the design profession, taught by industry leaders.

2017 – 2020

Mechatronics Engineering

UTEC · Lima

Mechanical design, electronics and computational systems for automated products.

2016 – 2017

International Baccalaureate

Markham College · Lima

Mathematics HL, Physics HL, Art HL.

(Skills & Languages)06 / 07

Skills

Design

  • Product Design
  • Customer Experience
  • User & Market Research
  • UX / UI
  • Idea Generation
  • Concept Refinement
  • Equity-Centred Design
  • Branding & Identity

Software

  • Figma
  • Adobe Creative Suite
  • Framer
  • SolidWorks · Fusion 360
  • KeyShot · AutoCAD
  • Python · Power BI
  • Excel · SAP
  • Claude Code

Certifications

  • Human-Centered Systems ThinkingIDEO
  • Product DesignTU Delft
  • AI for EveryoneDeepLearning.AI
  • DesignerBrunel Design Society
  • TOEFL 105Advanced English
SpanishNative
EnglishAdvanced · TOEFL 105
ItalianIntermediate
(Contact)07 / 07

Let's talk

Hiring for customer experience, innovation or product roles — or have a project that needs design and strategy? I'd love to hear about it.

Emailesteban@amartinez.design
LinkedInin/esteban-am Instagram@esaranda.design